Freddy Rolón is Vice President, ESPN Deportes Programming & Business Initiatives and retains responsibility for the ESPN Deportes Radio and ESPNDeportesLA.com businesses; coordinating efforts between ad sales, affiliate sales and production teams in Miami and Los Angeles. Rolón oversees all programming for ESPN Deportes, out of ESPN’s offices in Bristol, Conn., including program acquisitions, program development and program scheduling. Rolón is the network’s programming point-person with all internal stakeholders and manages the ESPN Deportes Programming organization as well as external relationships with leagues and rights holders.
Prior to this role, Rolón served as the senior director, ESPN Deportes Radio and business initiatives. Rolón was instrumental in developing a five-year plan for ESPN Deportes to achieve growth targets through a new sales structure and reinvestment in US-specific programming. Through this, he was able to identify, create and develop initiatives that produced sustainable, long-term growth through deal evaluation. He also worked with business leaders to manage start-up phases of new business initiatives, including ESPN Local initiative.
Before officially joining ESPN in 2004, he had been an intern for ESPN International in the summer of 2003. After completing his MBA, he joined ESPN as a senior manager of marketing for ESPN Deportes. He was promoted to senior director, marketing and integration of ESPN Radio (2005-2007), where he oversaw all the marketing efforts for ESPN Radio and ESPN Deportes Radio.
Rolón graduated from Wesleyan University with a bachelor of arts in economics and government and later received a master’s of business administration from the Tuck School of Business at Dartmouth.
Mr. Rolón has three daughters, each who enjoy dancing at Ballet Theatre Academy and have been part of Ballet Theatre Company’s Nutcracker since 2010.